Marketing Services

I founded Excoveries because I saw a real need to help small businesses, individual consultants, inventors and holistic practitioners market their products and services.

Together we’ll craft your message, maximizing your strengths and setting you apart from your competition. I ’ll help you develop your brand or image, so key in all your marketing activities. Since most new business comes from referrals, we’ll uncover ways to tap into your current client base and coach you on how to network for new clients.

Copywriting and Print Materials Design
You need to look and sound good in print. The first step is great copywriting. I’ll write your message in a clear, informative way and in a style that fits your personality and your target market, paying close attention to all those subtle elements that make good copy great.

Imagine how good it would feel to hand out a beautiful, well-written brochure that clearly articulates who you are and what you do. Since networking is so key for most small businesses, having a good brochure is essential, and we can deliver it hassle-free.

Communications
Press releases can be a great way to share news about your business. I can show you how to write a newsworthy press release that can be used with the media and your potential clients, or I’ll write it for you. Not sure who/where to send your story? I ’ll also help you create a media list that will streamline the process.

Need to communicate regularly with your clients? It’s easier than you think! I can teach you how to create e-newsletters or do them for you—and I'll show you the secrets of getting people to read your messages.

Logo Design
Your logo is often the first impression that your customers see. We can create a logo that best reflects the image you want to convey. And because you’ll interact directly with our designers, you can be sure that your new logo truly represents who you are and what you do. For some basic information on logos, click here.

Website Design
Have you been putting off getting a website because you thought it was too costly or you just didn’t know where to start?  Using my roadmap to the web process, I can make it easy and affordable for you to have a beautiful website just as I did for my clients, Roland Mathews,   Lezlie Haines of Lezlie Looks, and Irma Wooliever.

Want a really unique design, need search engine optimization or special features? My associates and I can offer that too. Even better, I’ll manage the project from start to finish, leaving you free to do what you do best—run your core business!

Attention, Inventors!
In addition to the services listed above, inventors have unique needs. Perhaps you’re going for funding and you need a solid business plan to win over potential investors—we’ll guide you through the whole process from start to finish and even help you with that essential PowerPoint presentation. Do you have that quantitative market research that can make the difference between proposals that are funded and those that are not? Our highly qualified team can help you here too.

Instructional Design/Training Materials
Do your training materials add value to your program? Do they make your training easier to deliver? Are there copyright issues you need to address?

In addition to marketing, we offer instructional design services. We can design and develop training materials that you’ll be proud to put your name on—and which will add value to the training programs you offer.

Other Excoveries Services
The Excoveries team offers other custom consulting and coaching that can save you time and make you money.

Need computer-based solutions to help you keep track of your client base or sales/marketing scripts for specific opportunities?  Maybe you need a white paper, help with presentation preparation, proposal templates or a survey that will tell you what your clients truly think, want, and need. I also offer confidence-building coaching designed to help you better market yourself and your business.

Excoveries Marketing Workshops
for Individuals and Small Businesses
Invest in yourself! My hands-on, confidence boosting workshop series will give you the practical basic tools and knowledge you need to market your services and products. From getting down your basic message to an action plan that’s unique to you, we’ll guide you through the process of building a complete workable marketing plan from start to finish. Learn more . . .

Excoveries can take you where you want to go—easily, quickly and affordably. Let's talk!

“Thank you so much for opening up a whole new world for me with the e-newsletters. Your encouragement means everything to me. I love your suggestions--you have wisdom and presence beyond measure .” 

Carolyn Meeks, M.D.
San Diego, CA

“Judy wrote and designed my brochure when I started my psychotherapy practice. Within six months, my caseload was almost full. People often remark that my brochure convinced them they were making the right decision in choosing a therapist.”

Gail Kailbourne
Licensed Professional Counselor

“Judy’s help and energy have been invaluable. She helped us focus and develop a marketing strategy that maximized our marketing budget. Our business has grown and flourished under her guidance. In addition to her many skills, she is a joy to consult with and to have on our team.” 

Trisha Kelly
Owner, The Soul of Yoga

“I recommend Judy and her
Excoveries team to all my clients
who need marketing help.” 

Dave Fletcher
Small Office Computing