“Thank you again for your marketing guidance and expertise. I appreciate that in every case you went the extra mile to be sure I had all I needed to make progress toward my goals.” 

Patricia Ariadne, Ph.D.
Psychotherapist and Author

“I hired Judith to hlep me get started with Constant Contact. She guided me through the process of uploading and organizing my email data base. She then created the template for my first newsletter and worked with me to finalize the content. Judith is organized, creative and professional. Her vast marketing experience made this a pleasurable, successful experience versus an overwhelming one. Thank you Judith!”

Karen Sidney
Hermosa Beach, CA
Consultant & Workshop Facilitator

“Judith is an amazingly talented writer that is great to work with. She is able to take jumbled ideas and form them into a cohesive package that speaks to the target market. I highly recommend her.”

Susan Bateman
Zuli Creative

Marketing Services

Make the Investment
Successful people view marketing as an investment, not an expense. When you own your own business, marketing is an investment in yourself and your future success. While you are likely an expert in your field, you may not have the experience or the expertise to promote yourself effectively. Getting help is critical, and that's where we come in!

Strategy Sessions
Identifying your target market and developing a marketing strategy is job #1. We work together to create a clear picture of your business and identify/evaluate opportunities. Next we establish priorities and develop a roadmap and action items to get you on track.

For a limited time, I am offering 90-minute marketing strategy sessions for $90. Limited openings are available. This is likely to be the best investment you will make in your business all year! Call 760.436.8848 or email me to schedule your session.

Copywriting and Print Materials Design
I hear it all the time from my clients: "You really get me!" I specialize in making you look and sound good in print and online. The first step is great copywriting. I’ll write your message in a clear, informative way and in a style that fits your personality and your target market, paying close attention to all those subtle elements that make good copy great.

Imagine how good it would feel to hand out a beautiful, well-written brochure that clearly articulates who you are and what you do. Since networking is so key for most small businesses, having a good brochure is essential, and we can deliver it hassle-free.

Traditional and Online Communications
Press releases can be a great way to share news about your business. I can show you how to write a newsworthy press release that can be used with the media and your potential clients, or I’ll write it for you. Not sure who/where to send your story? I ’ll also help you create a media list that will streamline the process. I can also help with white papers, presentations, and all your other marketing communications needs.

E-Marketing
Need to communicate regularly with your clients? Everyone does, and it can be easier than you think! As a Constant Contact Business Partner, I'll set you up and teach you how to create beautiful e-newsletters—and I'll show you the secrets of getting people to read your messages!

Website Design/Rehab
Have you been putting off getting a website because you thought it was too costly or you just didn’t know where to start?  Using my roadmap to the web process, I can make it easy and affordable for you to have a beautiful website just as I did for my clients, Roland Mathews,   Lezlie Haines of Lezlie Looks, Irma Wooliever, or Karen Silsby of Write Your Way Home.

Maybe you already have a website, but it just needs attention. I offer website evaluations and rehabilitation. Let's go through your site together with a critical eye to determine whether it is serving you well.

Want a really unique design, need search engine optimization or special features? My associates and I can offer that too. Even better, I’ll manage the project from start to finish, leaving you free to do what you do best—run your core business!

Logo Design
Your logo is often the first impression that your customers see. My associates and I can create a logo that best reflects the image you want to convey. And because you’ll interact directly with our designers, you can be sure that your new logo truly represents who you are and what you do. For some basic information on logos, click here.

Attention, Inventors!
In addition to the services listed above, inventors have unique needs. Perhaps you’re going for funding and you need a solid business plan to win over potential investors—we’ll guide you through the whole process from start to finish and even help you with that essential PowerPoint presentation. Do you have that quantitative market research that can make the difference between proposals that are funded and those that are not? Read more...

Instructional Design/Training Materials
Do your training materials add value to your program? Do they make your training easier to deliver? Are there copyright issues you need to address? In addition to marketing, I offer instructional design services. We can design and develop training materials that you’ll be proud to put your name on—and which will add value to the training programs you offer.

Survey Research
Do you really know what your clients think, want, and need? We offer market research from simple, online surveys and focus groups to highly sophisticated research . My market research partner is Dr. Edward Balian who has headed projects for companies such as Ford, FTD, Kelly Services, and scores of other firms in diverse industries. With his expertise and 30 years experience, he can provide the information you need to make decisions with confidence.

Excoveries Marketing Workshops
for Individuals and Small Businesses
Invest in yourself! My hands-on, confidence boosting workshop series will give you the practical basic tools and knowledge you need to market your services and products. From getting down your basic message to an action plan that’s unique to you, we’ll guide you through the process of building a complete workable marketing plan from start to finish. Learn more . . .

Excoveries can take you where you want to go—easily, quickly and affordably. Let's talk!

“Judith has the rare combination of detailed knowledge along with creativity. She is also personable, a team player yet individually motivated. I highly recommend her.”

Penny Eisenstein, CFP
Carlsbad, CA

"Thank you so much for opening up a whole new world for me with the e-newsletters. Your encouragement means everything to me. I love your suggestions--you have wisdom and presence beyond measure .” 

Carolyn Meeks, M.D.
San Diego, CA

“Judith wrote and designed my brochure when I started my psychotherapy practice. Within six months, my caseload was almost full. People often remark that my brochure convinced them they were making the right decision in choosing a therapist.”

Gail Kailbourne
Licensed Professional Counselor

“Judith’s help and energy have been invaluable. She helped us focus and develop a marketing strategy that maximized our marketing budget. Our business has grown and flourished under her guidance. In addition to her many skills, she is a joy to consult with and to have on our team.” 

Trisha Kelly
Owner, The Soul of Yoga

“Judy did some brochures for us, currently manages our constant contact newsletters and even did some website work for Jif-Pak Manufacturing, Inc. I had many interactions with her. She is very knowledgeable and simply an easy to work with and creative professional. She Rocks!!! I do not hesitate giving her my recommendation.”

Skip Philip, Network Administrator
Jif-Pak Manufacturing
Vista, CA

“I recommend Judith and her
Excoveries team to all my clients
who need marketing help.” 

Dave Fletcher
Small Office Computing