Your Basic Message

The most important Paragraph you'll ever Write

Can you tell others about yourself and what you offer

in the time it takes for an elevator ride?

"Elevator speech" is a common business term that means a short speech of from 15 seconds to two minutes that gives the most important information that you want a potential client or networking partner to know about you. 
 
Here are the most important parts of an elevator speech:

• Your name and the name of your company—and a way for people to remember it if appropriate (what it rhymes with, like a famous person's last name, etc.) 

Starting off with a catchy phrase can work well.  A talented chiropractor who does energy work describes herself as an alchemist because she facilitates transformation for her clients. Since my clients tell me I offer marketing with a heart, I sometimes describe myself that way.

• What it is you do and credibility points about your work or training, including what makes you different from others doing the same work. 
  
  
• Who you help—what kind of clients you work with--Examples: People recovering from serious illness (holistic health practitioner), Stressed out employees in the corporate world (laughter coach).
  
  
• What it is that you do for your clients or that you help them do.
  
  
• What problem do you solve?-Examples: reduce stress (massage therapist), create order from chaos (organization specialist), help people define and move toward their goals (coach), succeed in school (tutor). 
  
  
• Other impressive facts about you--honors, awards, experience, etc.
  
  If appropriate, what you're promoting or looking for--for example "I'm looking for opportunities to speak to groups about (your specialty)" or "I'm looking for places to hold my workshops."

Write this out and practice it until you can say it easily and smoothly from memory.  It should literally roll right off your tongue. You won't always use every element of it in every situation, but you'll have the basics down so you'll never be at a loss for words AND you can use this wording for everything from brochures to your website--Now on to that networking event!

Need help in crafting your message or with your other marketing challenges?  Let's talk!

760.436.8848

“Judy’s help and energy have been invaluable. She helped us focus and develop a marketing strategy that maximized our marketing budget. Our business has grown and flourished under her guidance. In addition to her many skills, she is a joy to consult with and to have on our team.” 

Trisha Kelly
Owner, The Soul of Yoga

“Thank you so much for opening up a whole new world for me with the e-newsletters. Your encouragement means everything to me. I love your suggestions--you have wisdom and presence beyond measure .” 

Carolyn Meeks, M.D.
San Diego, CA

“Judy wrote and designed my brochure when I started my psychotherapy practice. Within six months, my caseload was almost full. People often remark that my brochure convinced them they were making the right decision in choosing a therapist.”

Gail Kailbourne
Licensed Professional Counselor

“I recommend Judy and her
Excoveries team to all my clients
who need marketing help.” 

Dave Fletcher
Small Office Computing